Using Video Content to Increase Your Sales

WHAT MAKES GOOD VIDEO CONTENT?

HOW TO USE VIDEO CONTENT TO INCREASE YOUR SALES

If you want to increase sales in your company and bring in more revenue, then you have to start producing video content. After all, studies show that video marketers get 66% more qualified leads per year. And 80% of video marketers say that video content has directly helped increase sales.

The fact is, video content is the future when it comes to increasing sales. If you want a perfect example, take Dollar Shave Club. Strategic video content helped them spread brand awareness and grow their start-up into a billion dollar company in just four years.

Of course, you can’t just throw any old video out there and expect it to immediately scale your business. There are some crucial steps that you have to consider if you want to use video content to increase your sales. And, as experts in the video production industry, we’re here to show you how it’s done.

DEVELOP A SOLID VIDEO CONTENT STRATEGY

Like we said before, you can’t just go off willy nilly and start producing videos without a plan. You have to start with a solid foundation. And the best way to do that is by developing a content strategy for your video content.

If you’re not sure how to do that, there’s an easy way to start. Ask yourself… who is your audience? What problems do they have? And how does your business solve that problem? Once you’ve answered those questions, you have a good jumping off point for your video content strategy.

BUILD A SALES FUNNEL

We know this can sound intimidating. But you don’t have to be a professional marketer to build a sales funnel for your business. After all, the goal of a sales funnel is simple — to draw in prospective customers and keep moving them further and further down the funnel. When you’re using video content in your sales funnel, there are different types of videos that you’ll want to use for each step. Here’s a quick breakdown of the basic sales funnel stages and the types of video content you could use:

• At the beginning of the sales funnel, you don’t want to push products or services by trying to directly sell to your viewers. Try to focus on providing valuable content and information that your target audience cares about. Types of videos to use: educational videos, inspirational videos, documentary-style videos.
• In the second step, you can begin to incorporate your products or services. But this isn’t the place for a hard sell. Types of videos to use: explainer videos, customer testimonial videos.
• Time for the third step! This is where you convince your prospective customer to become an actual customer. Types of videos to use: tutorial videos, before-and-after videos, FAQ videos.
• The last step is all about retention and brand loyalty. In this step, you’ll focus on current customers. Your goal should be to turn them from one-time buyers into loyal fans. Types of videos: customer appreciation videos, tip/hack videos, customer support videos.

TELL YOUR STORY THROUGH VIDEO

Let’s go back to Dollar Shave Club for a minute. When asked about their meteoric rise, Michael Dubin (founder of the company), said this: “Great storytelling is why we’ve been able to grow so fast.”

In the end, storytelling is what it all comes down to. You can have a team of experts crafting the perfect video content strategy and marketing gurus building the world’s greatest sales funnel. But without the power of a compelling story, your company will never reach its maximum potential. That’s why we believe that the focus of your videos should always be on telling a compelling story in an actionable way.

And that’s what we do here at Studio Nine 13. When you hire our full-service video production team, we’ll not only help you increase your sales with video content. We’ll get to the heart of your story and help you share it with your audience. Want to learn more about our services? Contact us today to talk about your needs and get a free proposal.

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