Hydreight

Product explainer videos make it easier, and more effective, to explain new products and services. This is particularly useful if there are new concepts or ideas that need to be fleshed out. It is also a fun way of launching your brand. A video allows you to inject your brand’s personality and establish rapport with your target market.

Take the case of Hydreight—a mobile IV therapy solution. It is an on-demand service for those who want to rehydrate or reenergize after a strenuous day. You download the mobile app to pick and book a service. Think Uber, but for IV therapy. They will come to you wherever you are. You can see the specialists available and check out their fees and profile. You can even track their time of arrival.

The Hydreight team tapped us to create explainer videos for various platforms. We did a “101” video which explains what Hydreight is, its benefits, and how to get it. This is for their clients.

For potential business partners and service providers, we also put together another video that explains how the software works. It addresses basic questions about key topics like inventory and compliance. We also produced 30-second explainer videos which were used as social media ads. These shorter versions can be used to lead viewers to the full-length version.

Before you hire us to create an explainer video, here is a quick overview of some of your options.

• Animated: This is ideal for products or services that are intangible. Or if the concept is too complex to demonstrate, animation can do the trick. An animated video will also be easier to update or modify down the line if the need arises.

A subtype of this kind of video is kinetic typography or animated fonts. This is low-cost and straightforward. But it does not mean it’s not without effort. You will need a script, compelling images, and music that is catchy but not distracting.

Another popular type of animated video is whiteboard animation. As the name implies, the explanation is visualized by a hand or a person drawing on a whiteboard. This is accompanied by a voice-over.

• Live-Action: This is best if you are promoting a tangible product or a service that requires face-to-face interaction. This type of video is a good way to engage your customers. You humanize your company by putting a face (literally) to the brand.
• Screencast: This could work if, for instance, you are explaining how a new software works. You just need a voice-over to narrate the process.

Explainer videos, when done right, can help you improve your SEO performance, including your conversion rate. If you put it on your website, it can keep visitors longer. And it’s shareable content too. You can use it for various platforms and purposes.