How to Use Video on Pinterest
Social Media
You may have written off Pinterest a long time ago as a virtual scrapbook meant for home decor inspiration and unreasonably difficult crafts/recipes. But did you know that Pinterest is essentially a combination of a visual search engine and a targeted advertising tool (with more than 537 million active users to boot)? And, according to Pinterest, their ads also offer better returns than competing social media networks, claiming advertisers see 2x higher return on ad spend (ROAS) when using the platform.
Of course, if you want to use Pinterest to grow your brand, you’ll need to use video. After all, video content is necessary for scaling on pretty much every social media platform. But in the visual world of Pinterest, it’s especially important — in fact, users watch close to one billion videos a day on Pinterest.
If you’re ready to use video on Pinterest, we’ve got a few different types of video content ideas to get you started!
Pinterest is all about inspiring or aspiring to do something or learn something new. The very act of pinning is both a visual and aspirational activity. Users are saving ideas for things they want to become, do, or try. And that’s why videos that inspire do well on Pinterest.
The best part about this type of video is that it doesn’t matter what industry or niche you’re in. Anyone can create an aspirational or inspirational video for Pinterest. It’s as simple as creating a video that allows your target audience to see how your service or product can change their life, business, etc. For a great example, check out this video pin from Squarespace: https://www.pinterest.com/pin/ATEHWmPmevsdeQPafh21LTgrm-8nfqI95DKsXBJpb4UG5Csh3_-qdptXktUmX5JgXn9ZOvGPGs-ci2xBh8SvLJQ/
Again, Pinterest is all about the aspirational. And people often use Pinterest as a search engine for creative ideas and projects. That’s why adding some how-to videos to your Pinterest profile can be hugely effective when it comes to getting more views and new followers.
It doesn’t matter whether you’re promoting a service, product, or what have you. How-to videos are usually pretty easy to create. If you have a product (or partner with an affiliate to promote products), all you really have to do is show your audience how to use what you’re selling. If you’re offering a service, try showing your audience how you do some small element of your service, something they could feasibly do on their own. Trust us, if Lowe’s can create a how-to video on Pinterest, so can you. https://www.pinterest.com/pin/101190322885507015/
You may have always associated listicle-type content with blog posts. But listicles are also a great way to easily produce video content for your brand’s social media. Whether you’re on Pinterest or some other social media platform (like TikTok or Instagram), listicles are hugely popular and an easy way to churn out content when you’re running low on inspiration. They’re simple to make and quick to consume.
No matter what industry or niche you’re in, you definitely have plenty of ways to create listicle videos that are valuable to your target audience. Try to create a quick video that lists your favorite tools that you use regularly, your favorite free resources for learning more about your industry, the best podcasts that you’ve listened to specific to your niche, etc. Check out this video as an example: https://www.pinterest.com/pin/22306960646198152/
While information-heavy videos are always useful and necessary on Pinterest, it’s also important to remember how truly visual the platform is. If you’ve spent time on Pinterest you know that, unlike other social media platforms, you can’t even see a caption or any other copy unless you actually click on the pin. The only text that displays initially (other than text overlay on the actual video) is the title of the pin, which is featured directly underneath the image.
That’s why it’s important to create videos on Pinterest that are visually arresting and memorable. Grabbing your audience with your visuals is how you get them to click on your pin and learn more about you. Try to create something like this video from HomeGoods that immediately draws they eye, with bright colors and movement, and then include lots of good keywords and hashtags in the caption so that your content is more discoverable.
We can help! Studio Nine 13 is all about getting to the heart of your story and telling it in a way that’s compelling and actionable. For more information about our services or to get a free proposal contact us today.
