What Not To Do In Social Media Videos

Social Media Videos Are A Key Part Of Any Digital Marketing Strategy.

In general, people prefer watching a video to reading a long social media post. And studies have even shown that social media videos generate 1200% more shares than text and image content combined.

Because of the effectiveness of social media videos, we all spend a lot of time talking about how to incorporate videos into your social media marketing strategy, what tools and equipment to use for videos, etc. But what are some elements that you should make sure not to include in your social media videos?

As industry experts, we’re here to save you from some common mistakes by showing you what not to do in your social media videos.

Don’t Draw Out Your Video Intro

Did you know that we humans now have an attention span shorter than a goldfish? A study in 2015 showed that people start to lose concentration after about 8 seconds. We don’t know about you but we’re betting that window is probably even shorter now. And that’s why you have to use the intro of your video strategically.

If you start your video off with a drawn-out, lengthy intro or a ton of B-roll, you risk having your target audience scroll right past your video. That’s why you want to front-load your video, content-wise. The goal is to give your audiences a reason in those first few seconds to keep watching.

Don’t lose them on the intro! Start your social media videos out with a bang.

Don’t Oversell in Your Videos

Be honest: would you want to watch a video that was obviously one long sales pitch? Probably not. Most people don’t enjoy being blatantly sold to. Of course, the whole reason that you’re creating social media videos is (at least in part) to increase revenue by selling more of your product/service.

So how do you accomplish that without overselling in your videos? This is a great example of K.I.S.S.

Seriously though, the best way to increase your sales without overselling in your social media videos is just to keep it simple. Use your video to tell your brand’s story, provide value to your target audience, and connect with your followers.

And, at the very end of the video, make sure you always, always, always, include some type of CTA. Whether it’s asking your viewers to visit your website, check out a sale, follow your account, comment below, whatever. Always end with a call-to-action.

Don’t Share Your Video from YouTube

We know you might not have been expecting to see this one. Isn’t this whole post about sharing social media videos? Technically, yes. But there’s a big difference between sharing a video from YouTube and uploading it directly to your chosen social media platform.

See, a lot of platforms (we’re looking at you, Facebook) prioritize native content. So when you share a link to your YouTube video, it’s not going to get the same reach. In fact, studies have shown that videos uploaded directly to Facebook get way more engagement (109.67% higher) and get shared five times more than YouTube videos.

So follow the numbers and always upload your social media videos natively to each individual social platform.

Do you want help creating quality social media videos?

Studio Nine 13 is all about getting to the heart of your story and telling it in a way that’s compelling and actionable. Having video content on social media is crucial in today’s marketplace. For more information about our services or to get a free proposal contact us today.