Using Video Marketing to Increase Ecommerce Sales
Video for Business
No matter what industry you’re in, video content is absolutely essential when it comes to digital marketing. Studies have even shown that videos on social media generate 1200% more shares than both text and image content combined. And if you’re in ecommerce, video content is especially vital.
Whether you want to showcase your products, connect with your customers, or increase brand awareness, video content is incredibly effective. But if you want to increase your ecommerce sales, then video is absolutely, without a doubt the way to go. And as video marketing experts, we’re here with some video ideas to get you started.
You may not know what an explainer video is right off the bat, but we can guarantee you’ve seen one… even if you didn’t realize that’s what you were watching. But that’s why explainer videos are so effective. They don’t have to be overly sales-y. Their purpose is simply to explain your product in a short but memorable way. These videos often use an animation style, instead of real people or images, and are best when they’re very succinct — no more than 30-60 seconds.
You want to use your explainer video as an opportunity to show your target customers how your product will benefit them and help them achieve their goals. This kind of video doesn’t need to showcase your product in detail or demonstrate its use (we’ll get to that type later). Instead, you want this video to appeal more emotionally to your audience. Check out this example of an animated explainer video from our YouTube: https://www.youtube.com/watch?v=DCWHfNxW-4I
There’s a reason why even billion-dollar, global companies (think Adidas or Disney) invest money in testimonial videos — it’s because they work. The fact is, consumers don’t always trust companies. But they tend to trust other people. Statistics have shown that 72% of customers say positive testimonials increase their trust in a business and 88% trust testimonials from strangers as much as recommendations from friends and family.
If your goal is to increase your ecommerce sales, then it’s important to note that customer testimonials could increase your revenue by approximately 62%. Along with increasing your revenue, customer testimonial videos can also grow brand loyalty and increase trust with your customers. When you’re making a customer testimonial video, focus on having your customer explain what they love about your product and how it helped them or made their life better. Check out this example of a customer testimonial video we filmed for a client: https://www.youtube.com/watch?v=pzUszKQzJnw&t=8s
If you want to empower your audience and increase ecommerce sales, then a product tutorial video is what you need. When you’re making a product tutorial video, imagine it as your virtual salesperson. This is the video that’s responsible for taking your visitors and converting them into customers.
Try to replicate the experience that your customer would have if they were shopping for your product in person. Imagine how they would want to hold it, look at it, and view its functionalities — and then replicate that. Treat this video as a demo, essentially, of exactly what your product does and why your audience needs it. For a look at the way we filmed products for a virtual business card for a new small business, check out this video: https://www.instagram.com/p/CNGBJctrZhW/
We can help! Studio Nine 13 is all about getting to the heart of your story and telling it in a way that’s compelling and actionable. For more information about our services or to get a free proposal contact us today.
