Using Video Content On Social Media Content Is Imperative For Today’s Businesses
Chances are, you know by now how important it is to use video content on social media. Studies continue to show again and again just how effective video content is when it comes to social media marketing. For instance, did you know that social media videos generate 1200% more shares than text and images combined?
But here’s the thing… just knowing the importance of video isn’t enough. You have to know how to strategically create and utilize that video content for maximum results. And one of the best ways to learn that is by looking to fellow entrepreneurs and business owners. We will break down how a few major entrepreneurs successfully use video content on social media to grow their businesses.
How These 4 Entrepreneurs Use Video Content on Social Media
1. Daymond John
Daymond John is an investor on Shark Tank, author of The Power of Broke, and founder/president of FUBU, an incredibly popular clothing line. If you check out Daymond’s social media, you’ll see that he shares a nice mixture of video content. His most prominently featured video content typically features split-screen interviews that he’s done with other entrepreneurs and business owners. You’ll notice that these videos are not usually highly polished or professional, but they always include an eye-catching headline to pique viewers’ interest. Along with these videos, Daymond re-shares a good number of funny/motivational videos created by other accounts and posts some quick snippets of his daily life. For a great example of Daymond’s content, check out the video below:
2. Grant Cardone
Grant Cardone is a New York Times best-selling author, the world’s #1 sales trainer, a motivational speaker, and an international social media influencer and real estate mogul. He is one of those entrepreneurs that does an excellent job of getting his personality across through social media video content. Almost every single one of his videos focuses on him, whether it’s an informal video that he shot himself or a snippet from one of his speaking gigs. He’s also adept at crafting compelling headlines for his videos that make it practically impossible not to click on them (such as “How Rich People Avoid Paying Taxes” and “See If You Have The ‘Money Saving’ Mindset”). Along with those videos, Grant also does a lot of live streaming on Instagram. For a perfect example of Grant’s style, check out this video.
3. Shama Hyder
Shama Hyder is a keynote speaker, a best-selling author, the founder/CEO of Marketing Zen, and one of the top 30 under 30 entrepreneurs named by Forbes and Inc. She has also earned the moniker of The Queen of Social Media. If you check out her Instagram, it becomes immediately obvious why. Her feed is polished and engaging, an excellent mix of professional and personal. And her video content is impeccably done. Her videos are filled with bright colors, interesting titles, attractive animations, and (most importantly) excellent advice. Content is obviously king, but Shama does an incredible job of taking valuable content and wrapping it up in a pretty package. For an example of her work, check out the video here.
4. Gary Vaynerchuk
Known almost exclusively as Gary Vee, this speaker, investor, and best-selling author was dubbed as “a master of producing highly engaging and inspirational bite-sized content on social media” by Medium. He has over 8 million Instagram followers and almost 3 million subscribers on YouTube. No matter which of his videos you watch, you’ll see that each and every one of them is attention-grabbing but simple. Gary himself has shared that one of the keys to his successful video content is the “hook”. According to Gary, a hook is “the first few seconds of any video you make. The goal here is to start off with a moment that’ll make people intrigued enough to keep watching the video.” For a look at Gary’s video style, check out this example.
Do you want help creating quality video content that you can use on social media?
Studio Nine 13 is all about getting to the heart of your story and telling it in a way that’s compelling and actionable. Having video content on social media is crucial in today’s marketplace. For more information about our services or to get a free proposal contact us today.